Veera Korhonen
Research expert covering United States data for society
Detailed statistics
U.S. population by generation 2023
Detailed statistics
U.S. population share by generation 2023
Detailed statistics
Distribution of the U.S. population, by generation and race 2022
Leading social media platforms used by Gen Alpha in the United States 2024
Generation Alpha's social media usage according to their parents in the United States in 2024
Top product categories bought by Gen Alpha in the U.S. 2024
Leading product categories purchased by Generation Alpha in the United States in 2024
Gen Alpha parents letting children shop online independently in the U.S. 2024
Share of Generation Alpha parents letting their children shop online independently in the U.S. in 2024
Share of Generation Alpha U.S. 2022, by race and ethnicity
Share of Generation Alpha in the United States in 2022, by race and ethnicity
Generation Alpha's top issues for elected officials to focus on U.S. 2023
Share of Generation Alpha aged eight to 14 years with select issues that they want elected officials to focus on in the United States in 2023
Most popular brand categories among Gen Alpha in the UK 2024
Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024
Preferred sports among Gen Alpha in the United States as of 2024
Favorite sports among Generation Alpha in the United States as of January 2024
Interest in sports among Gen Alpha in the United States as of 2024
Interest in sports among Generation Alpha in the United States as of January 2024
Generation Alpha, Inc. total assets 2016-2020
Total assets of Generation Alpha, Inc. from 2016 to 2020 (in thousand U.S. dollars)
Generation Alpha, Inc. net cash 2016-2020
Net cash of Generation Alpha, Inc. from 2016 to 2020 (in thousand U.S. dollars)
Generation Alpha, Inc. total equity 2016-2020
Total equity of Generation Alpha, Inc. from 2016 to 2020 (in million U.S. dollars)
Generation Alpha, Inc. operating profit 2016-2020
Operating profit of Generation Alpha, Inc. from 2016 to 2020 (in thousand U.S. dollars)
Generation Alpha, Inc. net income 2010-2011
Net income of Generation Alpha, Inc. from 2010 to 2011 (in thousand U.S. dollars)
Generation Alpha, Inc. revenue 2014-2020
Revenue of Generation Alpha, Inc. from 2014 to 2020 (in U.S. dollars)
Generation Alpha, Inc. gross profit 2016-2020
Gross profit of Generation Alpha, Inc. from 2016 to 2020 (in thousand U.S. dollars)
Generation Alpha, Inc. liabilities 2016-2020
Liabilities of Generation Alpha, Inc. from 2016 to 2020 (in million U.S. dollars)
Leading costs Gen Alpha parents are cutting in the United States 2023
Leading costs Generation Alpha parents are cutting in the United States in 2023
Population of the UK 1990-2023, by generation
Population of the United Kingdom from 1990 to 2023, by generation
Gen Alpha population UK 2023 by age and gender
Estimated population of Generation Alpha in the United Kingdom in 2023, by single year of age and gender
Gen Alpha's favorite beauty product categories in the U.S. 2024
Gen Alpha's favorite beauty product categories in the United States in 2024
Share of U.S. Gen Alpha teenagers using popular apps and online platforms 2023
Share of Generation Alpha teenagers using popular mobile apps and online platforms in the United States in 2023
Adults' opinion on Gen Z/Alpha slang terms in ads in the U.S. 2024, by generation
Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affect their feelings about the advertised brand or product in the United States as of February 2024, by generation
Consumers only buying organic/responsibly sourced goods worldwide 2023, by generation
Consumers that only buy organic or responsibly sourced goods in order to be more sustainable worldwide in 2023, by generation
Main barriers to being more sustainable worldwide 2023, by generation
Main barriers to being more sustainable according to consumers worldwide in 2023, by generation
Prevalence of HIV among young people worldwide by region and gender 2022
Prevalence of HIV among young people worldwide in 2022, by region and gender
U.S. likelihood of voting in the 2024 presidential election 2024, by generation
Share of adults likely to vote in the 2024 presidential election in the United States as of September 2024, by generation
Change in electricity generation in the EU 2022-2023, by source
Year-over-year change in electricity generation in the European Union in 2023 compared to 2022, by source
Fuels used in electricity generation in the United Kingdom 2000-2023, by type
Fuel used for electricity generation in the United Kingdom from 2000 to 2023, by type (in million metric tons of oil equivalent)
Share of people living in low-income households U.S. 2013-2022, by generation
Share of people living in low-income households in the United States from 2013 to 2022, by generation
Share of people living in low-income households U.S. 2018-22, by race and generation
Share of people living in low-income households in the United States between 2018 and 2022, by race and generation
Installed power generation capacity of DEWA UAE 2014-2023
Installed power generation capacity of Dubai Electricity and Water Authority in the United Arab Emirates from 2014 to 2023 (in megawatts)
Installed electricity generation capacity South Korea 2008-2022
Installed capacity of electricity generation in South Korea from 2008 to 2022 (in gigawatts)
Consumer opinion towards online shopping in India 2023, by generation
Consumer opinion towards online shopping in India in 2023, by generation
Gen Alpha and Gen Z pro and college sports viewing habits in the U.S. 2024
Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024
Leading factors for beauty purchases among Gen Alpha's parents in the U.S. 2023-2024
Most important factors influencing health & beauty purchases among Gen Alpha's parents in the United States from 2023 to 2024
Share of Gen Alpha's parents buying beauty items for their children in the U.S. 2024
Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category
Most purchased beauty brands among U.S. Gen Alpha's parents 2024
Most purchased beauty brands among Gen Alpha's parents in the United States in 2024, by brand
Young female celebrities with the most internet attention in Hong Kong 2024
Next generation female celebrities with the most internet attention in Hong Kong as of July 2024
Young male celebrities with the most internet attention in Hong Kong 2024
Next generation male celebrities with the most internet attention in Hong Kong as of July 2024
Level of interest in politics among youth in Indonesia 2023, by generation
Level of interest in politics among young people in Indonesia as of October 2023, by generation
Spain: leading social media and apps among Gen Alpha users 2023
Most popular social networks and apps among Generation Alpha users in Spain as of March 2023
Reasons why young Spaniards have felt discriminated against 2023, by gender
Share of the young population who have experienced discrimination in Spain in 2023, by gender
Share of holiday shoppers by generation and channel in the United States 2024
Share of holiday shoppers in the United States in 2024, by generation and shopping method
Willingness to change primary bank in the UK 2024, by generation
Share of customers willing to change their primary banks in the United Kingdom (UK) in 3rd quarter 2024, by generation
LGBT identification in the U.S. 2012-2023, by generation
Share of respondents who identified as lesbian, gay, bisexual or transgender in the United States from 2012 to 2023, by generation
Share of young people using social media in France 2022, by age
Percentage of the young French generation using social media platforms in 2022, by age
U.S. young adults likely to vote in presidential election 2023, by race and ethnicity
Share of young adults likely to vote in the presidential election in the United States in 2023, by race and ethnicity
U.S. population share by generation 2023
Population distribution in the United States in 2023, by generation
Projected electricity generation worldwide 1995-2050
Electricity generation worldwide in selected years from 1995 to 2023, with a forecast until 2050 (in 1,000 terawatt-hours)
U.S. population by generation 2023
Resident population in the United States in 2023, by generation (in millions)
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